TwoTen Footwear Foundation – our industry’s safety net.

About TwoTen – From our single, pass-the-hat collection of a few dollars to help one footwear worker and his family avoid eviction from their apartment in 1939, to the $2.4 million in emergency financial support that prevented 792 evictions, kept the heat and lights on for 556 footwear families, helped 786 footwear families recover from natural disasters, and much more in 2018 — Two Ten’s commitment to improving the lives of footwear employees in crisis is also our legacy.

Two Ten WIFI harnesses the collective power of women in the industry to support each other, advance the cause of the Two Ten Footwear Foundation, and to create a strong sense of community.  Now with more than 4,000 members nationwide and ten regional chapters, WIFI actively connects and inspires the industry’s most influential women and next generation leaders while providing a forum for empowering women through mentoring, education, relationship and events.

Community and charity giving events and fundraisers, TwoTen is there when you need that positive boost. There are many programs to get involved in. Please connect with your local rep today.

Tanita Gray

Editor-In-Chief, Publisher and Founder of, and CEO of Shoes Waste. Gray is a footwear, accessory and apparel designer/developer by day - writer and content architect by night. With over 17 years of experience in the fashion industry, you can find her teaching sustainability classes, drawing thumbnails, writing in her journal, giving her husband & children enormous hugs, or eating french fries.

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