The pandemic will accelerate trends that were in motion prior to the crisis, as shopping shifts to digital and consumers continue to champion fairness and social justice.BOF
Well, it’s 2021. Is anyone excited yet? The capital was stormed this week and we may have a presidential voting conflict like many other countries around the world. It seems to be our turn for madness and mayhem. However, the one question that is on our minds is; “do people care about fashion anymore?” And if so, what fashion are folks into these days?
Spending our time indoors, travel-grounded and distancing our neighbors and local events, it’s a wonder what the runways of the streets will look like in 6 months. COVID-19 did a number on us last year. It put many things into perspective. Brands are disbanding, companies are closing and more retail closures are on the way. We have not seen the last of 2020.
Business Of Fashion unleashed The State of Fashion 2021 report and highlights push for the luxury market. We will see shopping experiences thin out, and then rise again with young, new innovative brands that are quickly answering the call for fashion solutions in a digital dependent world.
Zoom and facetime taught us to dress from the waist up and red bottoms are being replaced with comfy slippers. And least we forget that the citizens of the United States of America has been keen to adapt to wearing fashionable masks.
Value has a new meaning, even for bargain hunters. We should see a huge shift in perception of value. Consumers are home, self educating and self medicating. The new fashion will have to sustain daily use, social change (yes social change is an official fashion category), earth friendly and worth the spend. Higher end products will increase as we all discover new ways to move spending money on gasoline to super soft leisure suits.
Selfcare will be a major accessory and prescription eyewear should be on the rise because, I myself have felt the need to get my eyes checked! BOF has a great read on what to expect. However, the best approach today is to expect the unexpected. These are unprecedented times. Anything can happen.
But no matter what we do, as creatives we want the industry to thrive. I for one, am looking forward to the newness that 2021 will bring.
Download the full The State of Fashion 2021 report here: