Michael B. Jordan featured as the “Global Face” of Coach Mens
Jan 2, 2019 – Back in September, it was announced that Michael B. Jordan will be the global face for COACH Mens. Today – the line has finally launched! The actor shows his fashion prowess in the upcoming Spring 2019 campaign. Shot by Craig McDean – the shoot has a vintage backdrop that works with the collection; sporting a color palette of browns, black, teal, orange, and purple.
The accessory and outerwear collection host an array of details including color-blocking, labyrinth-style Coach graphics, “manny-packs” (or belt bags), vintage suede joggers, leather Chelsea boots, classic Coach monograms, and utilitarian leather back-packs.
The campaign also stars the new season’s “hero” bags, including the Signature Rivington Backpack, the Rivington Belt Bag, and the Metropolitan Carryall.
It’s a first for Coach to debut a global face for menswear. His partnership with Coach will include global advertising campaigns for men’s ready-to-wear, accessories and fragrance, as well as design collaborations, and philanthropic endeavors with the Coach Foundation.
For Jordan, a fan of Coach for a long time, promoting the brand could not come at a better time with his film production company, Outlier Society Productions, in full swing, and he himself, starring in new movies slated for 2019 release.
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