Sustainable shoe box design by, Elif Bulut transforms the idea of a shoe box with less…box.
The design challenge for Bulut, was to create a product that provides energy while saving space – space not only to the user but also to its manufacturer and seller during production, distribution, and storage stages (Yanko Design).
Can a simple shoe box change the way we see footwear’s future?
“It is a clever packaging design that aims to use energy resources more efficiently, take up less space than its counterparts, to minimize the need for extra plastic and cardboard,”
Elif Bulut
It is called the Standbox and it reduces the carbon footprint right at the manufacturing stage because it lets the manufacturer and brands use a kind of shipping box to store, display and sell the shoes.
The angular portion can be torn away creating the display for the pair like open box style storage similar to what you see at DSW or Famous Footwear, or any other open box display store.
The inner “cage” holding the shoes together is a very interesting concept on its own. Another advantage of the design is that it is self-toting. No need for additional or unnecessary bags.
Although the construction is unconventional and may lean more toward a shipping solution than a fancy coveted Limited Edition box; ideas like the Standbox are unique and artfully interesting in design, but is also an eco-cry for better design and ways to ship, distribute, display, and transport shoes.
Once a large manufacturer who is serious about environmental impact picks up a concept like this, the shoe game will change forever. A box like this eliminates the need for B&M branded shopping bags as well as remove the desire to collect shoeboxes for your shoes. Just pay for the shoes and carry them out. Less packaging to throw away is a topic of conversation as 2021 revs up and brands are looking for stronger ways to stay relevant, while creating product solutions that speak to the emotional tug of the consumer.
