Business Development News

Foot Locker, Inc. Invests $2 Million in PENSOLE Footwear Design Academy

PENSOLE – Fueling the Future of Athletic Design culture!

Yesterday, it has been announced that Foot Locker, Inc. has made a $2 million strategic
investment in PENSOLE Inc., which operates – the PENSOLE Footwear Design Academy (“PENSOLE”). PENSOLE was founded by former Jordan Design Director and inspirational educator D’Wayne Edwards.

This investment by Foot Locker, Inc. deepens Foot Locker’s longstanding partnership with PENSOLE and extends the companies’ relationship across all aspects of the design process.

“Through this investment, we are excited to extend our partnership with PENSOLE, an organization that shares our deep commitment to fostering education and driving design innovation and excellence in the industry,” 

Richard Johnson, Foot Locker’s Chairman and Chief Executive Officer.

PENSOLE’s success speaks for itself, with 400 graduates currently working in the sneaker industry since its first class in 2010.

The partnership is no surprise as Foot Locker Inc. has been an active supporter of Edwards and PENSOLE since 2015 with its annual Master Class design competition.  Thirty of those students are currently working in the industry. Foot Locker has also sold three styles created from the class globally.

 “It has always been our joint mission to foster the next generation of emerging footwear and apparel design talent, and I am confident that our collaboration will contribute to the continued growth of the academy, success of our students, and accelerated innovation in the footwear industry.”

D’Wayne Edwards, Founder of PENSOLE Footwer Design Academy

Together, Foot Locker, Inc., its vendor partners, and PENSOLE, will collaborate on new educational programs and the design and manufacturing of exclusive products for the Foot Locker, Inc. family of brands.

Last-Report would like to congratulate the PENSOLE  Footwear Design Academy and its staff on the continued successful development of designers of the future – we will continue to update this story as the developments grow.

About D’Wayne Edwards

A celebrated member of the global sneaker community for three decades, Edwards’ mission at PENSOLE is to create a pipeline of new designers for the entire footwear industry. He does this by offering free tuition and a learn-by-doing curriculum that teaches students the entire footwear and apparel design process, from product inspiration and concept development, to manufacturing and branding.

Tanita Gray

Editor In-Chief, Publisher and Founder of Tanita S. Gray is a footwear, accessory and apparel designer/developer by day - writer and content architect by night. With over 16 years experience in the fashion industry, you can find her teaching at FIDM, drawing thumbnails, writing in her journal, or eating french fries.

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