Denver Bronco QB, Russell Wilson, and Grammy-Award winner (and wife), Ciara combined their passion for design and fashion with the retail acumen of mentor and friend, Christine Day of Lululemon, to create The House of LR&C in 2020.
Clean lines, and a casual lifestyle ring throughout the collection of RTW, footwear, and accessories. With two store locations nestled on the Northern West Coast (Denver/Washington) – the collections are mellow, familiar, and versatile.
House of LR&C also produces a line of gender-fluid garments called Native Human.
“WE WERE READY TO CREATE SOMETHING WITH A HIGHER PURPOSE, TO DO GOOD AND INSPIRE GOOD IN OTHERS.” – House of LR&C
For now, we want to focus on the shoes.
One-Two-Step
The Good Man Brand hit Nordstrom back in 2016 and offers minimal, cool & casual designs for men on the Board and off the field.
Lita by Ciara recently launched with the feminine fire of Ciara with super-lux comfy slides, heels, and kicks to dance in.
LARGE-SCALE, POSITIVE IMPACT
Made in Italy in small batches with minimal inventory production, premium leather, classic lasts, and outsoles are put to use. Interestingly enough the product descriptions are not shying away from understanding how modern production works.
The footwear uses leather from tanneries that have achieved the highest level of sustainable environmental and workplace practices, as determined by the Leather Working Group.
Some details include:
- 100% calfskin leather
- Handcrafted in Italy
- Fully lined in leather
- LOVE IS THE ANSWER embossed tongue tab
- Ultra lightweight rubber sole with LOVE engraved along bottom
- Planet first packaging: items are shipped in home compostable or recyclable mailers
Other material “heroes” used throughout the brand are recycled polyester, organic cotton, silk, flex pro jersey, and recycled cashmere.
LR&C also goes on to give full disclosure and transparency with its mission and plans to improve their environmental impact.
Giving Back & Paying Forward
In 2014, Russell Wilson and Ciara established the Why Not You Foundation—a nonprofit dedicated to education, children’s health, and fighting poverty, empowering today’s youth. Every purchase goes towards empowering today’s youth to achieve their dreams. To help them accomplish this, 3% of profit, after product cost, goes to the Why Not You Foundation.
So far 200,000 lives have been impacted with $1 million in sales. So what does the House of LR&C mean? Immediately I thought of Lita, Russel & Christine. But I could be wrong.
IT BEGINS WITH ONE,
IT BEGINS WITH YOU,
AT THE HOUSE OF LOVE, RESPECT, & CARE
